Starfighters F-104 Jet Demonstration Team

• Reach millions of consumers at a fraction of the cost of other advertising venues.

• With our program flexibility, we will tailor the sponsorship, including choice of shows we perform at, to meet your budget, company goals and marketing objectives.
   
• You can advertise one or multiple product lines on the jets as desired.

• Air shows inspire millions of fans each year. You can increase your customer loyalty and ride the wave of their excitement by delivering your brand message to the attendees at these events.

• The two-seat F-104D has the capability of allowing a civilian to ride in the back seat and break the magical sound barrier.
   
• Reap the benefits of Starfighters new affiliation with NASA.
   
• Starfighters can be used to develop custom events, sales incentives, and more.
   
• Although the jets can fly at supersonic speeds, corporate identity will be highly visible not just in the air, but through extensive "on-ground" exposure and other benefits.
   
• There simply is not a more impressive, more exciting way to promote your company and message to consumers!

The F-104 Starfighter is the fastest single engine jet ever built. Chuck Yeager set speed and altitude records in the F-104, multiple records still stand. This Lockheed F-104 aircraft has gained worldwide respect and was flown operationally by countries such as the United States, Canada, Japan, Germany, Jordan, and most recently by the Italian Air Force. All Mercury, Gemini, and most Apollo astronauts utilized the F-104 during their training.

The F-104 Starfighters Jet Demonstration Team is the world’s fastest jet demonstration team and is the only one of its kind worldwide. Starfighters are a favorite performing team at major air shows across North America. With air shows being the 2^nd most attended spectator sport, second only to NASCAR, the Starfighters thrill and awe millions of consumers each year. And air shows offer consumers an exhilarating, inspirational, patriotic and fun experience while providing a consistent and historically safe environment. There has not been a single spectator fatality at a North American show for almost 50 years.

Sponsorship with the Starfighters team is truly a unique opportunity. Through the massive amount of company and brand exposure you will receive, directed at your target audience, your corporate identity, brand awareness, sales and revenues will soar! The Starfighters generate demand worldwide for participation in events, personal pilot appearances, and multi-media coverage. Talk shows, magazines, newspapers, NASA test missions, Grand Prix fly-bys…anything the Starfighters 3 ship flies during your sponsorship term will promote your company!

• In the latter half of the 2007 season, the Starfighters, who are already headlining performers at major air shows throughout North America, will amaze spectators with their debut of the Starfighters "3 ship formation"! This is a great year to start your relationship with the Starfighters team and maximize sales through the extensive brand recognition a sponsorship will provide.

• During the next few years, the Starfighters will continue to add to their fleet for bigger and better performances. You can get in on the ground floor of this sponsorship opportunity by becoming a sponsor now.
   
• NASA and Starfighters recently signed a cooperative Space Act Agreement, paving the way for future commercial space tourism. On April 17, several major news affiliates covered Starfighters flying in the first of a series of test missions that will help NASA assess the potential impacts of sub-orbital and orbital commercial space tourism flights from the Shuttle Landing Facility.
   
• The sponsorship will include all 3 jets plus the static display aircraft, in addition to numerous company and brand benefits that are sure to provide increased awareness, strong company identity, great growth, increased revenues, and more – ALL FOR THE FRACTION OF THE COST OF MOST SPORTS SPONSORSHIPS!

Sponsors can come onboard anytime throughout the year. In addition to the 2^nd half of 2007, we can also discuss future year sponsorship opportunities. Multiple year agreements are available at a discounted rate.
 

Red Bull has had great success with aircraft sponsorship and has increased their support to 4 aircraft. The F-104 Starfighters sponsorship that is now available is another exciting opportunity.

Red Bull	Red Bull	Red Bull
Breitling	Oracle	Castrol
	Red Baron

Other companies such as Ford, Toyota, Lucas Oil and Pepsi have also found air shows to be the ideal venue for propelling their marketing, advertising, and public relations campaigns to new heights. Air show advertising is great for any company!

Who goes to air shows? According to the International Council of Air Shows (ICAS), annual attendance of events throughout North America is approximately 26 million people.

• Starfighters Team / Air Show audience demographics show that the consumer reach is great, hitting both genders, all ages and every race.

• Air shows are the second most attended spectator sport in North America after NASCAR.

• During the past decade, air shows drew nearly twice the attendance figures of all NFL football combined.

• One air show alone can have as many as 1.5 million attendees! Add this to the huge secondary audience received from the unparalleled media attention and you have serious brand awareness!

• Aviation fans are very loyal. Studies show that fans are also very loyal to sponsors that support their favorite teams!

• The Starfighters team will be in front of your target audience on a weekly basis.

• The Starfighters team will primarily fly high attendance air shows at military bases throughout North America.

• We will target specific air shows to help you meet your company objectives and enhance your company brand awareness efforts.
   

To the best of our ability, we will tailor our schedule to maximize your consumer reach and hit your target locations. We have approximately 400 shows and locations to choose from and will do so based on your needs! The following is a tentative list of air shows considered for the 2007 season:

MacDill AFB – FL, Florida International - Punta Gorda, Eglin AFB - Florida, MCAS Beaufort - SC, MCAS Cherry Point - SC, Seymour Johnson-NC, Pope AFB – NC, Andrews - MD, Chattanooga River fest - TN, Thunder over Michigan, Canadian International Air show - Toronto, Halifax Air Show - Nova Scotia, N. Georgia Air & Car, Moody AFB- GA, Shaw AFB- SC, NAS Jacksonville-FL, MidSouth Air Show - TN.

Below is a partial list of other air shows that may be considered:

Langley AFB - VA, Thunder Over the Rockies – Buckley AFB, Travis AFB - CA, Miramar San Diego – CA, Nellis AFB – Las Vegas, California International Air Show/Salinas -CA, San Francisco’s Fleet Week-CA, and Sacramento-CA, SeaFair – WA, Oregon International – OR, New York Air Show, Chicago Air & Water Show - IL, Battle Creek’s Field of Flight – MI, Fargo Air Show – ND, Vectren Dayton Air Show – OH   *All shows are subject to change.

STATIC DISPLAY (4^TH AIRCRAFT)

As a bonus, your company logos will be added to our support aircraft that will remain on static display during each of our air show events. This will garner much attention from spectators walking the grounds of the air show.

WORLDWIDE MULTI-MEDIA COVERAGE

When media organizations receive our press release introducing the world’s only 3-ship supersonic F-104 flight demonstration team, we simply won’t be able to accept all requested interviews and stories, there will be too many! We will have the luxury of selecting the best organizations to promote the team and its sponsor. We have already received requests for coverage from major multi-media groups. Your company logo and message will resonate with potential customers worldwide.

• Magazines and Newspapers
  For this 2007 season, the Smithsonian’s Air & Space Magazine has asked that we don their cover for an article on the team. We have received cover and feature article requests from other top magazines such as Air Force, Wings of Gold, Robb Report, and AOPA to name a few. You too can reap the benefits of the coverage.

• Program ad
  You will receive a Starfighters sponsor ad in each air show program where we fly.
   

• Television
  The Starfighters are "media stars" and receive numerous requests for local and regional TV interviews, in addition to the tremendous amount of media coverage received for the air show in general. In addition to this coverage, we are actively pursuing National coverage with The Jay Leno Show, David Letterman, and others to discuss the debut of the 3-ship, the significance of the F-104 and the incredible popularity of air shows. As a sponsor, you will receive visibility from any coverage received through company mentions, logos on flight suits, video clips of jets showing your logos, etc.
   

• Radio
  VMAX Marketing will be in close contact with local and regional radio stations, including talk show hosts, for every event we fly, which will provide additional exposure for you.
   

• Media Day
  Media Day at each of our events is always huge for us. For media days we will be selecting the organizations that best promote you. In addition, Celebrity rides may involve media coverage from giants such as the Golf Channel, The History Channel, The Discovery Channel, The Tonight Show, Good Morning America, Letterman, and much more.
   

• Public Announcements
  Through an ongoing effort from each show’s announcer, you will be periodically promoted throughout the air show, and then the F-104 team will capture the crowd’s focus throughout their flying performance. That translates into undivided spectator attention and awareness for you during their extended performance, in addition to all of the other awareness and sponsor benefits throughout the entire air show weekend!

Event signage for the Starfighter team and sponsors will be prominent and increase your awareness and consumer loyalty.

• Logos on all 3 F-104 Starfighter Jets and Static display aircraft
  As a sponsor, your best and most exciting signage will be your company logo on the actual "Stars" of the show, The F-104 Starfighters, and not 1 jet but rather all 3 plus the static display!
   
• Drag Chute
  As a Title sponsor you could have your logo on the drag chutes of the 3 Starfighters jets.

Sponsors will enjoy the privilege of entrance to the Starfighters VIP Hospitality Flight Line Chalet at all shows we fly. This is your central air show meeting place for your corporate guests, families, and other VIPs. These chalets are fully catered and have special passes for parking and other show perks.

As a sponsor you will also receive pre and/or post event tickets (i.e. air show golf tournaments), civilian air show tickets, parking passes and more!

Sponsors will benefit from a preferred vendor booth at all shows we fly (based on sponsorship support level).

• The preferred booth is where your company can be in the center of all spectator traffic to generate on-site sales, take subscriptions, distribute materials, offer sampling and coupons, provide consumer promotions and execute other marketing initiatives to promote company products and overall increase your brand awareness.
   

• You can demonstrate and/or sell your product and merchandise at the events where the Starfighters fly.

You will have the opportunity to conduct contests throughout the Starfighters sponsorship. Below are a couple of examples for a Silver Sponsor or higher:

• A Starfighters sponsor could conduct a contest giving a few lucky people the chance to be part of the Starfighters’ ground crew personnel for a day. This person would assist the Starfighters’ team launch and recover the jets during the show.

• As a sponsor of the Starfighters Team, you may conduct a contest that allows lucky winners to actually experience the raw power and grace of the F-104 with a RIDE in the two-seat "D" model!!

Special consideration will be given to your key executives and/or select customers/accounts to visit our headquarters, ride with the team and earn that coveted Mach 1 pin.

• We often receive requests to participate in other sporting events such as providing a fly-by for various Grand Prix races. As a sponsor, you will reap additional exposure through our participation of these events.

• Many of our pilots are public speaking experts that can motivate your sales force, talk about achieving goals and how to maintain that edge. These engagements will be "as time permits" but can be invaluable as a learning tool and way to create company excitement.

• The pilots will always appear at any event in a flight suit promoting your company sponsorship. If the event, such as golf tournament, requires other attire than a flight suit…special sponsor Starfighters apparel will be proudly adorned.

You may want to use the Starfighters team’s image in your ad plan and/or your marketing materials. As a Gold level sponsor or higher, The Starfighters team will partner with our sponsor to help you maximize this sponsorship benefit.

World renowned aviation artist Steve Tack, recent winner of the coveted R.G. Smith Award for his outstanding work in aviation art, will work with us to create several beautiful original paintings that will show the Starfighters Team and our sponsors.

• One painting will be utilized for the creation of signed & numbered limited edition lithographs that can be presented as "VIP" and "thank-you" gifts.

• For Silver sponsors or higher, a second piece of artwork will be used as an air show poster that can be given to guests at the air show chalets, used by pilots to sign autographs at events, distributed to your company staff, or sold at the shows.
   

• Almost ¾ of air show attendees report incomes of more than $35,000 and more than ½ report incomes of $50,000.
   
• The following is a national demographic average, however, the actual demographics can vary greatly by air show depending on location/region of event: